_SERVICES

_Content

We hear it said ad nauseam, “Content is King.” In a world of portable screens and unlimited streaming, the popular adage seems to hold true. But that doesn’t mean all content is created equal. The fact of the matter is, Good content is king. But what makes content good? And how do we measure ROI?

Whether its a content plan, series pitch, or a slogan, copywriting, or script work, or a full blown film; I’m here to help.

_Execution

The journey from idea to reality can be winding, unexpected and, at times, expensive. This is where years of experience making the ‘never done before’ a ‘been there, done that’ comes in handy. The combination of maker and doer in me makes for an agile and efficient captain to sail your uncharted seas. I can lead technical and creative teams alike, bringing communication, collaboration, and ultimately, cost savings to the forefront.

Ideas are exciting, inspiring, even! I’m here to get them from wish list to the done list, with check marks and gold stars to boot.

_Strategy

Strategy is the midfielder on the soccer team we call Marketing. She can work proactively on offense or be the best defense. She can be analytical and creative. If creativity is born from constraints, why not keep those constraints targeted on what we want to gain? In terms of ideation, I find strategic parameters to be the most inspiring, if not, at times, exciting. In terms of execution, I find them to be the most rewarding, both in sense of accomplishment, as well as getting the most bang for your buck.

Not to be weird, or anything, but strategy is like the bread to my creative butter.

_Creative _Direction

If The Idea is like the great big bang, then Creative Direction is both the force that drives the vision to its greatest expanse, and the pull that keeps everything connected and barreling forward with purpose.

Some people think creative direction is about being the ‘idea guy.’ I argue the opposite; creative direction is about seeing all the creativity, ideas and excitement around you, and knowing how to reign it all in to make something better than ever anticipated.

Brands I have worked with: