Agency: Control Group
Client: MTA  

Description: Control Group partnered with the New York City MTA to develop new “On the Go” digital information kiosks that simplify wayfinding and communication for the largest public transit system in the Americas. Designed to deliver the most relevant information to the greatest number of people, the kiosks provide countdown to arrival, one-touch visual directions based on real-time train status, neighborhood maps, and context-relevant advertising. Over ninety installations are being placed at top New York City subway stations throughout 2014.