Role: Content + Experience Creative.    
Agency: MKG Client: Delta.  

Brief: Deliver a "surprise and delight" reality-tv inspired Social Campaign that showcases the premium perks offered to LAX travelers. 

Deliverables: 
- 5 Content Pieces; 4 centering around activations that showcase unsuspecting Angelenos being upgraded to a more premium experience; 1 piece wrapping the entire campaign into a feel good social share.  
- 4 Activations: Surprised upgrades each involving one of these 4 topics; Tennis, Concert, Night Club, Restaurant

R&Rs Include but not limited to: 
Concept + Script Writing // Creative Co-Direction; Footprint, Collateral, & Video Production // Line Producer + Post Producer