Role: Content Direction, Scriptwriting, Content Map
Agency: MKG Client: Delta

Brief: Tie Delta's "NY is GO" regional campaign directly with the running community. Maximize Delta's social equity in the weeks leading up to the NYRR NYC Marathon. Tie content, social activity, and live activations together into one cohesive campaign. 

Deliverables: 
-3 Original Spots: (1) 60 second promo,  (1) 30 second animated spot, (1) 60 second campaign spot
- Social Strategy
- 1 Day Activation

Publicity: Link

R&Rs Include but not limited to: 
Pitch // Script Writing // Creative Direction; Footprint, Collateral, & Video Production // Line Producer // Editor